Customers with accessibility requirements may use a screen reader which means that they listen to a link text. To assist these customers:

• link copy should be contextual
• avoid duplicating link text within the same page
• avoid using full URLs.

Don’t use ‘click here’ and avoid generic CTAs like ‘Find out more’ and ‘Learn more’ as they don’t meet our Accessibility & Inclusion requirements. Instead, try describing what the link would do.

Email addresses are lower-case without a full stop.

Westpac URLs don’t include ‘https://’ or ‘www.’ but external websites must include ‘www.’, e.g. www.ato.gov.au